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Cultivating Tribes to Grow Your Events and Change the World

September 25, 2018 @ 3:00 pm6:00 pm EDT

TEDtalk: “The Tribes We Lead” with Seth Godin

Join us on Tuesday afternoon, September 25 at the Turf Valley Resort for this exciting educational and networking session

The business of events is experiencing a shift in the driving force behind event growth through influencers thanks to technology and social media. Marketing Guru, Seth Godin believes the key marketing tool of any event is building tribes. In this rebroadcast of his TEDtalk, The Tribes We Lead, Seth defines the process by which ideas are created, spread and implemented centered on pioneering new ways of obtaining more followers.

Following Seth’s TEDtalk rebroadcast, Janeé Pelletier will facilitate a discussion on applying the concept of tribes to business events by illustrating how you can create a movement at your next event.

Learner Outcomes:

  • Communicate how the work your organization does can create connections and form tribes among your stakeholders

  • Explore how the 5 C’s – challenge, culture, curiosity, connections, commitment – are crucial to growing your audience

  • Structure your events and build audience experiences to provide the connections your tribes are seeking, so your event story can be retold


Image result for seth godinSeth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.


JImage result for janee pelletieraneé Pelletier, MBA, CMP, DES is an accomplished events executive and communications strategist for nonprofit and high-tech clients. In her 15+ years of meetings leadership, Janeé has successfully managed hundreds of conferences across North America, Europe, and Asia. Janeé has extensive communications and logistics expertise including the development and deployment of international road show events, complex technical exhibits, art installations, and conventions of more than 5,000 attendees. Janeé also has deep marketing expertise in digital and traditional media.

Prior to joining the MdBio team, Janeé spent ten years building a portfolio of marketing and events at Conference & Logistics Consultants, a full service conference management and consulting firm specializing in national and international conventions. Janeé serves on the board of directors for the Professional Convention Management Association, as well as adjunct faculty at Howard Community College’s Center for Hospitality and Culinary Studies. Janeé has an M.B.A. in Marketing from Johns Hopkins University and a B.A. from Messiah College. When she’s not working or traveling, you can usually find her in the kitchen.

Professional Members – $20, Supplier Members – $40

Non-Member Professionals – $30, Non-Member Suppliers $50

Turf Valley Resort
2700 Turf Valley Road, Ellicott City, Maryland 21042
(410) 465-1500


3:00 p.m.  – Registration Opens

3:30 p.m. – TED Talk Screening

4:00 p.m. – Facilitated Discussion

4:45 p.m. – Networking Reception

Thanks to our sponsors of the PCMA TedTalks series!

This program has been submitted for Continuing Education Hours and is pending approval.

Image result for events industry council continuing education


September 25, 2018
3:00 pm– 6:00 pm EDT
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