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Cracking the Code of the Future Room Block

September 12, 2019 @ 5:30 pm8:30 pm EDT

Thursday, September 12, 2019

5:30 pm – 8:30 pm

By now we realize, a silver bullet doesn’t exist to address the many factors contributing to the erosion of the room block. Instead, what we need moving forward is a multitude of strategies. Join us for a discussion on how events strategists will address the shift in the room block climate and how they will rethink everything from their goals, their metrics and whether they’ll need a room block at all.

Learner Outcomes

  • Discover new industry resources you could use to educate your stakeholders about the difference between your room demand and contracted  room block
  • Assess the current state of your organization’s room block practices
  • Identify specific practices other event organizers are having success deploying

Christine “Shimo” Shimasaki, CDME, CMO

Christine “Shimo” Shimasaki, CDME, CMP of 2Synergize, LLC is a passionate advocate of the meetings industry and convention and visitors bureaus (CVBs). For the past eight years, Shimo has been a full-time consultant for Destinations International, the trade association for CVBs. During her work for the industry, Shimo managed the empowerMINT initiative, the Event Impact Calculator, authored the Event Room Demand Study, and provided leadership and guidance to the CVB industry with specific meetings market issues and opportunities.

Shimo’s 35-years in the travel industry includes Marriott Hotels & Resorts and the San Diego Convention and Visitors Bureau. Under 2Synergize, LLC, she will continue to help the meetings industry and CVBs with initiatives designed to support the value of meetings and the significant economic contributions CVBs and meetings have on the local community.

Thanks to our host venue!

Royal Sonesta Harbor Court Baltimore
550 Light Street, Baltimore, MD 21202


5:30 p.m. – Registration

6 p.m. – Program and Presentation

7:30 p.m. – Reception

Professional (Planners) Members – $20, Supplier Members – $40
Non-Member Professionals (Planners) – $30, Non-Member Suppliers – $50

 Thanks to our event sponsor!

Harbor Court


September 12, 2019
5:30 pm– 8:30 pm EDT
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Royal Sonesta Harbor Court
550 Light Street
Baltimore, MD 21202 United States
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(410) 234-0550
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