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DTSTART;TZID=America/New_York:20190912T173000
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SUMMARY:Cracking the Code of the Future Room Block
DESCRIPTION:Thursday\, September 12\, 2019 \n5:30 pm – 8:30 pm \nBy now we realize\, a silver bullet doesn’t exist to address the many factors contributing to the erosion of the room block. Instead\, what we need moving forward is a multitude of strategies. Join us for a discussion on how events strategists will address the shift in the room block climate and how they will rethink everything from their goals\, their metrics and whether they’ll need a room block at all. \nLearner Outcomes \n\nDiscover new industry resources you could use to educate your stakeholders about the difference between your room demand and contracted  room block\nAssess the current state of your organization’s room block practices\nIdentify specific practices other event organizers are having success deploying\n\nChristine “Shimo” Shimasaki\, CDME\, CMO\n \n\nChristine “Shimo” Shimasaki\, CDME\, CMP of 2Synergize\, LLC is a passionate advocate of the meetings industry and convention and visitors bureaus (CVBs). For the past eight years\, Shimo has been a full-time consultant for Destinations International\, the trade association for CVBs. During her work for the industry\, Shimo managed the empowerMINT initiative\, the Event Impact Calculator\, authored the Event Room Demand Study\, and provided leadership and guidance to the CVB industry with specific meetings market issues and opportunities. \nShimo’s 35-years in the travel industry includes Marriott Hotels & Resorts and the San Diego Convention and Visitors Bureau. Under 2Synergize\, LLC\, she will continue to help the meetings industry and CVBs with initiatives designed to support the value of meetings and the significant economic contributions CVBs and meetings have on the local community.\n\nThanks to our host venue! \n \nRoyal Sonesta Harbor Court Baltimore\n550 Light Street\, Baltimore\, MD 21202\n\n\n\nSchedule: \n5:30 p.m. – Registration \n6 p.m. – Program and Presentation \n7:30 p.m. – Reception \nProfessional (Planners) Members – $20\, Supplier Members – $40\nNon-Member Professionals (Planners) – $30\, Non-Member Suppliers – $50 \n Thanks to our event sponsor!\n \n\n Harbor Court
URL:https://chesapeake.pcma.org/event/cracking-the-code-of-the-future-room-block/
LOCATION:Royal Sonesta Harbor Court\, 550 Light Street\, Baltimore\, MD\, 21202\, United States
CATEGORIES:Chapters,Education,Industry Calendar,Networking
ATTACH;FMTTYPE=image/png:https://chesapeake.pcma.org/wp-content/uploads/sites/32/2019/07/Room-Block.png
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